I enter the room, hang up my coat, and check my name off the list. Taking a marker, I print my name on one of those “Hi, my name is” stickers, and put it on my shirt. I go to the bar, get a beverage, then turn to survey the crowded room. I know nobody here. Now what?
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Networking events are organized for many reasons, but basically they are about connecting people. Some attendees are looking for their next job. Others are in sales and want to build their contact base. Some functions attract participants because the guest speaker is of particular professional interest. And there are those who are new to the area and want to build ties to their community.
So if you’re at such an event, you’re there to meet people. Standing around waiting for someone to approach you can work, I suppose. But when you’re among strangers, taking charge of your time and interactions makes more sense. I recently attended an event where “The Queen of Networking” Donna Messer, gave some sensible advice about whom to approach, and how. I then applied those lessons at the very next opportunity.
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One person: She’s standing six feet away and isn’t talking to anyone. We make eye contact, smile, approach, shake hands and introduce ourselves. Did you expect something more complex?
Two people: Do not approach pairs! I was in the first 5 minutes of chat with someone, and a woman came up and just stood there waiting for us to acknowledge her. Out of politeness, we broke off our conversation to include her, starting over with a three-cornered introduction process. It was awkward.
Three or more: Approach but don’t hover on the margins. Look for an opening, ask if you can join, then get in on the conversation.
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We’ve just gotten past introductions. What to talk about, especially in a networking situation, is a whole other blog post.
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